Mark Cochrane shares Saatchi & Saatchi's iconic journey at Business Banter
13 Nov 2024
Mark Cochrane, CEO of Saatchi & Saatchi, took to the stage at Business Banter to share the remarkable story behind the iconic advertising agency.
A College Old Boy, Mark captivated the audience with tales of Saatchi & Saatchi鈥檚 groundbreaking work, showcasing some of the agency鈥檚 most memorable ads, including the famed Toyota campaigns that boldly used the B-word, as well as the memorable collaboration with Billie Eilish.
Mark also announced the highly anticipated return of the Tui ads 鈥� another signature campaign for which Saatchi & Saatchi is renowned. These ads have become a staple in New Zealand鈥檚 advertising landscape, known for their sharp wit and clever social commentary.
A 1995 graduate of the College, Mark reflected fondly on his school days, recalling his time boarding at Jacobs House as transformative. He warmly remembers the lifelong friendships he built with fellow students, many of whom remain close friends today, including one who now lives just around the corner from him in Auckland.
Mark attributes much of his success to the lessons he learned during his time at College 鈥� especially the values of self-reliance, personal responsibility, and the importance of belonging to a strong community. These formative experiences have had a lasting impact on his approach to leadership and creativity, both in his personal and professional life.
As a self-described "creative suit," Mark embodies the rare blend of account management expertise and a passion for creative work. This unique combination allows him not only to manage client relationships effectively but also to champion the creative process that drives impactful advertising campaigns. His ability to bridge the gap between client needs and creative innovation makes him an exceptional enabler, ensuring that clients receive the outcomes they desire while fostering an environment where creativity can thrive.
Mark鈥檚 journey from Jacobs House to CEO of one of the world鈥檚 most renowned ad agencies is a testament to the power of education, strong community values, and a passion for creativity. His work continues to shape the advertising world, and today鈥檚 presentation was a powerful reminder of Saatchi & Saatchi鈥檚 ability to push boundaries and tell stories that resonate with audiences on a global scale.
